• Travis Jordan

Basics to Creating Effective Video Training

Updated: Jul 4, 2019

Blog Contributor: Ethan Dunwill


A video is the most engaging way to share content. All social media platforms encourage the users to watch short informative videos. Content that comes in a video format is extremely popular, with 8 billion viewers per day only on Facebook.

These facts pave a new way for employers to engage their employees in corporate training. Videos are extremely engaging, as they combine two things that immediately grab our attention: noise and movement. There are also visual cues and other features that set the desired tone.

Moreover, videos combine all other types of content. A training video can include text, music, visuals like photographs, as well as links and excerpts from other videos. Thus, it all makes video content the best tool for training and instruction.

But what are the basic aspects of creating effective video training? Which steps should you follow? Let’s take a look.

Step #1. Turn a Concept into a Script

If you already have a topic for your training videos, it’s time to start working on a script. Writing a script is unavoidable, as it is a blueprint of what your video will look like and which information will be included in it.

But before you start writing a script, it’s important to choose a format of your training video. This will give you a clue where to start with your script and what your video will look like in the end.

So what are the basic formats for a corporate training video?

  • Screencast – the best format for teaching someone how to use a specific software. Screencast will definitely be a part of your training video.

  • Presenter video – if you don’t want someone to give comments while showing a video, you can record a presenter to do the commentary part. You can either record a video of a presenter talking or record an audio and add it later.

  • Role play video – a footage of several people doing reenactments of a particular situation. This format works best for training sales professionals, customer support representatives and other specialists that have to deal with a lot of social interactions.

  • Interactive video – this is a new format that requires a lot of investment and editing knowledge. But this is a very engaging way to educate the audience. The viewers need to individually choose the steps to follow and then see the results with the explanation and commentary. This is the best way to keep the viewers involved.

When you’ve chosen the format of the video, it’s time to start writing. The script writing process is a multifaceted activity that requires a lot of time and sometimes teamwork. But one thing you shouldn’t skip when writing a script is editing and proofreading. Besides meticulously proofreading the text yourself, you can try online proofreading tools like Grammarly, HotEssayService, FlashEssay or GetGoodGrade. Your script should be thoroughly proofread before you actually start shooting.

Step #2. Tell a Story

A storytelling format is what you should opt for if you want to create effective video training. Storytelling format is the most engaging way to catch the attention of the viewers. It allows you both to inform your viewers and get them involved.

There are some things to remember when creating a training video in a storytelling format. Steven Mehler, an educational expert from Rated by Students, calls them “the 6 pillars of video storytelling”:

  • Plot: include a story in a script and break it into several conceptual chunks;

  • Purpose: what is your objective? Which result do you want to reach with your video training?

  • People: who are the people who tell the story? How are they connected to the viewers?

  • Place: which is the best setting to shoot your video in order to convey the meaning of it?

  • Audience: who’s the target audience of your training videos?

  • Sharing: where will this video be shared? Which platform is preferred for this particular training video?

By answering these questions you’ll be able to get a concept of the story for your video. But when talking about a storytelling format for a training video, it’s highly recommended to take into account the accessibility of it. If you have an international team of employees or plan to show your training videos to an international audience, you should think of collaborating with IsAccurate translation service to provide subtitles.

Step #3. Shooting and Editing

Shooting is the more practical part of creating a training video. Depending on the type of video you’re shooting, you might need to hire some professional equipment or even a video production team. But in most cases you can even do it with your smartphone camera, since shooting with an iPhone camera is even considered to be a professional approach to photography.

However, there are some important things to remember about this step. Some specialists shared their professional point of view on this issue:

  • “You need to pay attention to adapting a written script to the video format”, says Neightan White, an undergraduate specialist in education sciences and content writer at Supreme Dissertations. Apparently, you can just put the written text into spoken words, and often enough the text needs to be adjusted and even re-written. If you see the necessity to do so, by all means, do it.

  • “Don’t underrate referencing and citing”, says Christopher Mercer, CEO of Citatior. “If you’re doing training videos with the sole purpose to educate your audience, it’s might as well provide them with all necessary resources by citing and referencing them in your video.”

  • “Let your employees into the shooting and editing process”, says Chelsea Ann Dowdell, content manager at RewardedEssays. “If you’re working on corporate video training, let your employees participate in the process of making the content. This way you’ll make sure that the video will be successful and your employees will get all the much-needed information.”

And Last but not Least…

Before showcasing training videos, make sure that they are well-edited. Don’t be afraid to invest in professional video-editing software if you want your videos to be highly engaging.

Video training is a great way to provide information and educate big audiences. Make sure that you follow these basic easy steps for the success of your training videos.

#Video #InstructionalDesign

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