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  • Writer's pictureTravis Jordan

The Rise of LX Design

Updated: Jul 20, 2019

This quote from a book titled, "Transform" by Jerry McGovern brilliantly explains a broad technical trend that is influencing the shift from traditional Instructional Design to Learner Experience (LX) Design:

"If you track terms such as 'information architecture', 'user interface', and 'usability' in Google trends between 2004 and 2016, you will notice a significant decline. These are digital design elements or disciplines or components. They are focused on the designers and how the designer designs. During the same period, you will notice a significant rise in searches for terms like 'user experience', 'customer experience' and 'design thinking'. These terms are focused on the outcomes, the customers' experience of and use of the design. We are shifting from a focus on design inputs to customer outcomes and experiences."

SPOT. ON. We might shift, or be shifted upon.

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