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The Rise of LX Design

Updated: Jul 20, 2019


This quote from a book titled, "Transform" by Jerry McGovern brilliantly explains a broad technical trend that is influencing the shift from traditional Instructional Design to Learner Experience (LX) Design:

"If you track terms such as 'information architecture', 'user interface', and 'usability' in Google trends between 2004 and 2016, you will notice a significant decline. These are digital design elements or disciplines or components. They are focused on the designers and how the designer designs. During the same period, you will notice a significant rise in searches for terms like 'user experience', 'customer experience' and 'design thinking'. These terms are focused on the outcomes, the customers' experience of and use of the design. We are shifting from a focus on design inputs to customer outcomes and experiences."

SPOT. ON. We might shift, or be shifted upon.

94 Comments

adam scott
adam scott
4 days ago

That’s a really powerful excerpt, and it captures how the digital and learning fields are evolving. As a student, I can see how this applies directly to education too—we’re moving beyond just “what” is taught toward “how” it is experienced and applied. I also notice similar support in academics when I use Project Management Assignment Help to manage complex coursework and projects. With the expert guidance from Native Assignment Help, I’m not just focusing on the inputs of research but also shaping meaningful outcomes, which is exactly what modern learning and design emphasize.

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5 days ago

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James David Johny
James David Johny
6 days ago

The Rise of LX Design highlights how user experiences are evolving to be more personalized, seamless, and engaging. LX, or Learner Experience Design, focuses on creating meaningful interactions that blend technology and creativity for better learning outcomes. Just like selecting the right embroidery floss for a project ensures smooth, vibrant stitches, LX design requires thoughtful planning and attention to detail to achieve impactful results. This trend shows how design thinking can transform education, making it more interactive and effective. As LX continues to grow, designers and educators can create richer, more connected experiences that truly resonate with learners.


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